October 7, 2010
Kim Kardashian made a ton of headlines after her reported $100,000 shopping spree at Hermes in Paris. She told us she actually spent more than that! Wow!
That got me thinking about Kim… where did she get that kind of money? When you put together all of the projects that have her name on them, it’s not hard to see how.
“I have to make sure it’s something I wear, use, love,” Kim tells us. If it’s something that’s just not realistic, then I pass immediately.”
Kim Kardashian is one massive merchandising machine. She’s turned her fame into a rapidly expanding marketing universe and there seems to be no end in sight.
Kim’s vast empire includes her own perfume… jewelry. She has collaborated with her sisters on a line for Bebe. She has her own online shoe company, ShoeDazzle.com. She and her sisters own the clothing boutique, Dash, where they sell, what else? The Dash clothing line.
And that’s before we get to the endorsements… cosmetics, cupcakes, candy, video games… and appearances. Kim reportedly signed a deal worth half a million for six appearances at Tao in Las Vegas. Yep, paid to party. Life really isn’t fair is it?
“A business woman or entrepreneur” is how Kim tells us she characterizes herself. And you have to admit she has a certain chutzpah. Not everyone would be able to turn a sex tape scandal into a multi-million dollar business. I’m not sure what that says about our society, but I give her props for seizing the moment and running with it.
“I’m so competitive so I love to even, like break my own numbers,” she told us. “Whether I do a deal I’m like well, what was your highest paid whatever, I need to beat that I need to double that.”
With that kind of drive and determination, I think it’s fair to say she’s only getting started. I guess it’s Kim Kardashian’s world… we just live in it.
Image via Wikipedia
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